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January 01, 2026 • 3 min read

Why "20% Concentration" Doesn't Always Mean Quality

Does a "20% Oil" label guarantee a great perfume? Not if the ingredients are cheap. We explain why budget perfumes...

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April 10, 2025 • 1 min read

A Guide to Wearing Fragrance with Sensitive Skin

If you have sensitive skin, eczema, or psoriasis, you might think perfume is off-limits. You might have been burned (literally)...

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February 17, 2025 • 1 min read

The History of Musk: From Animal Cruelty to Clean Science

Musk is perhaps the most sensual, grounding note in all of perfumery. It is the "skin-like" scent that makes a...

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November 01, 2024 • 1 min read

Is Alcohol in Perfume Bad for Your Skin?

"Alcohol-free" is a popular marketing buzzword, but let's clear up the confusion. Alcohol is actually vital for spray perfumes—it keeps...

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September 15, 2024 • 1 min read

Synthetic vs. Natural Perfume: Which is Actually Safer?

There is a huge myth in the beauty industry that "Natural is always safe" and "Synthetic is always toxic." If...

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May 31, 2024 • 1 min read

Why Perfume Gives You Headaches (And How to Stop It)

Do you love the idea of smelling great, but get a throbbing migraine the moment you walk into a department...

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March 31, 2024 • 1 min read

Parabens in Perfume: The Truth About Preservatives

Parabens (Methylparaben, Propylparaben, Butylparaben) are preservatives used in everything from shampoo to salad dressing to stop bacteria growth. But do...

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February 29, 2024 • 1 min read

Heavy Metals in Perfume: How Contamination Happens

You would never knowingly put lead or arsenic on your neck. But in the world of unregulated, low-cost cosmetics and...

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January 31, 2024 • 1 min read

The Fragrance Loophole: Why Ingredient Lists Hide Chemicals

Turn over a bottle of your favorite designer cologne or perfume. You will likely see Alcohol, Water, and then one...

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January 10, 2024 • 2 min read

Phthalates in Perfume: The Dangers of DEP & Hormone Disruption

Have you ever wondered why some commercial perfumes last for days, sticking to your skin like glue? It is often...